it has been aaaagggesss since last time i did an interview post. so i think it's just about time to have it back! have you heard of HUH. magazine? i enjoy reading through their features and reviews on photography, art, music and other cool stuff. and oh, they have a shop too. let's hear more about the magazine, i would like to present you jack lowe, the founder of HUH. magazine.
can you pls describe HUH. magazine in 1 sentence.
I'll have to be boring and say "Independent, free, arts & culture magazine based in London".
how old is HUH. magazine and how did it start?
HUH. Magazine originally started in the summer of 2006 when my girlfriend and I had a lot of time during our summer holidays at University. The first issue was an A5, black and white, photocopied zine and had a print run of something like 50. It's been free from the very beginning – luckily for us people liked what we were doing and have always wanted to advertise, so we've always had enough support.
(see: jeff luker's photos)
what's the most challenging part working on the publication?
It can become a bit of a challenge to produce enough online content day after day. These days if you don't update the site with at least two or three new articles a day people begin to get bored. You can't really ever take a day off, but you are forced to discover a lot of new, great artists, events, photographers and musicians.
and which part do you enjoy most?
Getting the next issue back from the printers and seeing that all the hard work has paid off.
(see: jeff luker's photo again!)
do you consider the website or any other online channels as important part for the magazine?
Yeah, we consider the website to be almost as important as the print magazine, although they're completely different mediums. On the site we can have lots of smaller articles and then in the magazine we can narrow it down to the people who we really want to showcase.
any memorable / fun experience that you'd like to share with us?
It used to be really fun when it was so DIY at the beginning. For three nights before the next issue was due out we would just stay up, finishing everything off in a rush, running around trying to use any photocopier we could find.
(see: some british birds by edwyn collins)
what does the future hold, where to from here?
We have an online TV section which will be launching very soon. The online TV editor, Chlöe Hayward, has worked with Oasis, MTV and Nike in the past so it should be really great. The online shop is going to be greatly expanded too.
any advice for them who are planning to publish an indie magazine or similar publications?
If you want to make a living out of it, then just work, work, work. There are so many other magazines and blogs out there that you really need to push it to stand out. It's really hard to keep a good balance between having fun and working loads, but you definitely need to keep a good mix or it shows.
(see: tamara lichtenstein's photos)
there you go folks. thanks jack for your time. and if any of you readers is thinking of or planning to start an indie publication or some sort, i hope jack lowe has inspired you even more. have a nice day!